On Wednesday, November 18th 2020, Office Administration Study Program of Vocational School, Diponegoro University (Undip) holds a Public Lecture Webinar, with the theme “Development of Public Relations Professionalism in the Era of Industrial Revolution 4.0 and Its Implementation in Public and Private Sector”. The speakers invited are Eddy Cahyono Sugiarto (Deputy Assistant of Public Relations of the Ministry of State of Republic of Indonesia), and Joy Citradewi (Head of Corporate Communication of PT. Sri Rejeki Isman Tbk. / Sritex). This event is moderated by Suwandi, lecturer in Office Administration of Vocational School Undip. This activity is held on 08:30-12:30 AM, by using Zoom meetings application, followed by around 140 participants, consisting of students and lecturers from Undip.

Joy Citradewi, delivers her speech which is from her work experience as public relations at Sritex, related to “Public Relations 4.0”. Joy said that public relations has a close relationship with technological developments. Nowadays, the role of public relations seems to be increasingly important, to counter news, including fake news or hoaxes. Joy likens the role of public relations to the eyes and ears of a company. Furthermore, Eddy Cahyono Sugiarto conveyed his speech related to “The Transformation of Public Relations in Indonesian Presidential Institute Continues to Innovate Towards a Smart Government Institution to Support the Success of Work of the President and Vice President of Republic of Indonesia”. Eddy said that the role of presidential public relations is to support presidential duties in informing government activities. The challenges of government public relations in this era of information technology development are very interesting, starting from strengthening social media, to developing creative content so that it is well disseminated to public in order to strengthen trust in the government.

Agus Purwanto, as Deputy Dean II of Vocational School Undip, hopes that this webinar activity will be able to strengthen the link and match between the world of education and the industrial world. This is important, considering that graduates of this study program need to be equipped with practical knowledge so that graduates can become excellent Human Resources (HR) who are ready to work, especially in the office and public relations sector.

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