Masters of Communication Alumni Association of Diponegoro University (IKA Mikom Undip) held a webinar entitled “Building a Digital Ecosystem in the Metaverse World”, on Saturday (26/3) through the Zoom meeting application.

The Chair of the Webinar Committee, Heni Indrayani MIKom, said that the world of Metaverse is an interesting issue today along with the development of digital technology. In fact, according to a study, it is predicted that by 2025, 25 percent of our society will spend at least one hour a day studying, working, shopping and entertainment in the Metaverse.

“Based on this reality, IKA Mikom presents a webinar which is expected to provide a comprehensive picture of the digital ecosystem in welcoming the Metaverse and also provide input for academics and practitioners,” she said.

According to Heni, Metaverse is a concept of a virtual community world that is built connected to each other, where people can meet, work, and learn, and even transact like the real world thanks to the help of augmented reality (AR) and virtual reality (VR) technology. In responding to the challenges of new technology and preparing the Metaverse in Indonesia, knowledge and understanding of how the digital ecosystem is built on the Metaverse is required. The reason is, digital reality in Metaverse combines aspects of social media, online gaming, augmented reality, virtual reality and cryptocurrency.

“Many call the Metaverse the second world of mankind. This reality will directly and indirectly affect how humans interact. We hope that with this webinar we can understand about the Metaverse and the benefits that come with it,” she explained.

Presented as resource persons were Budiman Sudjatmiko (Initiator of Bukit Algoritma), Ahmad Khoirudin (Chairman of the Central Java Creative Economy Committee) and Dr. Triyono Lukmantoro (Lecturer of Master of Communication Science Undip).

In his material, Dr. Triyono Lukmantoro mentioned Decentraland is a blockchain-based virtual world, enabling users to build tools, games, content, and markets, and providing an infrastructure that supports a shared virtual world, in Metaverse. Metaverse is a post-reality universe, an immutable and permanent user environment, combining physical reality with virtual reality, namely Augmented Reality (AR) and Virtual Reality (VR).

“News is an event that is considered newsworthy. Regarding journalism, journalism places events, ideas, information, and controversies in their context, selection and presentation and assessment of the validity, honesty, actions or comments. Meanwhile, digital journalism does not start with the concept of journalism since it is transformed by digital technology,” he said.

“While the different purposes of information, persuasion, and propaganda are as information to encourage mutual understanding of the sender and receiver of the message, as well as to share, explain, and instruct ideas. Persuasion encourages mutual fulfillment of needs of sender-receiver, forms response and changes response. Propaganda supports the purpose of the sender of the message, does not have to meet the best needs of the recipient of the message, controls the flow of information, manages public opinion and manipulates behavioral patterns. (Lin – Public Relations)