Management Master Study Program, Faculty of Economics and Business, Diponegoro University again achieved the Indonesia Digital Popular Brand Award in 2021 on Thursday, October 28 2021. This award was given by INFOBRAND.ID in collaboration with TRAS N CO Indonesia and IMFocus Certified Google Partner, conducted research on the Indonesia Digital Popular Brand Index to capture brands that achieved the highest popularity in their product/service categories over the past year.

The Indonesia Digital Popular Brand Award (IDPBA) is a prestigious appreciation and recognition for brands in Indonesia that have succeeded in building popularity and increasing their brand activities through Digital Media (Internet) so that they are superior and popular compared to other brands in similar categories. The research of Indonesia Digital Popular Brand Index 2021 Phase 4 was conducted in July-September 2021 on more than 1,500 research brands from 225 product/service categories.

There is a special category namely Universities with Masters in Management study programs in Indonesia. The research is focused on the best universities in Indonesia according to the Ministry of Education and Culture, and for further research is conducted based on 3 assessment parameters of the Indonesia Digital Popular Brand Index, namely:

  1. Search Engine Based, based on brand reviews on internet pages and monthly average brand searches on the internet
  2. Social Media Based, based on Facebook, Instagram & Youtube engagement
  3. Website Based, based on website traffic, website access speed and mobile user friendliness.

The Indonesia Digital Popular Brand Award (IDPBA) 2021 “Special Category” is given to universities that have successfully met 2 (two) final assessment criteria, namely: a. Research Universities which are reviewed on more than 10,000 search engine pages, b. Research Universities which according to research results are in the top 10 rankings of its categories.

The Head of Management Master Study Program, Mirwan Surya Perdhana, Ph.D, CWM, said that this award is a motivation as well as a reminder to always maintain and improve the quality of education, relations with stakeholders-industry, government and private institutions, communities, MSMEs, partner universities and alumni. The collaborations with many parties aim to make the graduates of the Management Master Study Program from Diponegoro University play an active role in developing the country.

While the Head of Undip Secretariat and Protocol, Dr. Agus Suherman, S.Si., M.Sc., added that the achievements proved that the Faculty of Economics and Business is excellent. “It is proven in the ranking of THE WUR 2022 by subject, Faculty of Economics and Business Undip is in 3rd position nationally,” explained Agus.